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US: National Gay & Lesbian Chamber of Commerce and Gay Ad Network Form Strategic Marketing Alliance
publication date: Dec 10, 2009
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author/source: prnewswire.com/Gay Ad Network
The National Gay & Lesbian Chamber of Commerce (NGLCC) and Gay Ad Network today announced the formation of a strategic marketing alliance to help lesbian, gay, bisexual and transgender owned businesses increase their connections and expand their network of potential customers. Through this partnership, NGLCC programs and initiatives will be presented across the 250 gay and lesbian web sites that are represented by Gay Ad Network. In addition, NGLCC business members and corporate partners will have access to exclusive online advertising packages offered by Gay Ad Network, in which campaign activation fees and minimum contract term requirements for NGLCC business members and corporate partners will be waived. "We are proud to partner with Gay Ad Network to help make their valuable online marketing services more accessible to our members," said NGLCC co-founder and CEO Chance Mitchell. By working with Gay Ad Network, the estimated 1.4 million LGBT-owned businesses and entrepreneurs in the U.S can expand their reach beyond local newspapers and yellow pages to more easily reach prospective customers on all of the major search engines and on many of the most popular gay and lesbian web sites. "Our 29,000 national and affiliate members across the country are always looking for new ways to grow their businesses," said Justin G. Nelson, NGLCC co-founder and president. "This is just one more way the NGLCC is helping them do that." Businesses can outsource the management of their search marketing campaigns to Gay Ad Network and expand their targeted reach through online display advertising. The company's search marketing capabilities include automated keyword bidding across Google, Yahoo!, and Bing with performance optimization based on clicks, web leads and phone calls. Ranked as the largest gay media property by comScore Media Metrix, Gay Ad Network supports remarketing and behavioral targeting to help businesses cost-effectively build brands and acquire new customers. About the NGLCC: The NGLCC is the business advocate and direct link between LGBT business owners, corporations, and government. The NGLCC was founded as the exclusive organization for certification of LGBT owned businesses, and works to foster mutually beneficial opportunities for small businesses and corporate members. As the umbrella organization for 61 state, local and international LGBT chambers of commerce affiliates, the NGLCC is the largest LGBT business advocacy and development organization in the world. About Gay Ad Network: Gay Ad Network (http://www.gayadnetwork.com) and Lesbian Ad Network (http://www.lesbianadnetwork.com) together form the category leading gay media network, reaching over six million unique users per month. Gay Ad Network and Lesbian Ad Network are divisions of Family Powered Networks LLC, a privately held company that provides advertising and marketing services to national brand and local businesses targeting the gay market. Gay Ad Network is proud to be an NGLCC Certified Business Enterprise. |
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