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Sydney publisher to launch first global lesbian magazine

publication date: Nov 11, 2009
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author/source: mumbrella.com.au

Sydney-based publisher Avalon Media is launching what it claims will be the first international lesbian magazine.

Publisher of free magazine LOTL (Lesbians on the Loose) will for the first time venture overseas, with the launch of Bound, a new monthly premium lesbian title with a cover price of $7.95.

It is initially being launched in Australia on 12 November and will soon be available in North America and South Africa. The publisher is also currently in negotiations to launch the title in the UK and Hong Kong.

Advertisers in the first two editions will include Mercedes-Benz and Lufthansa, as well as a number of local advertisers such as the Sydney Gay & Lesbian Mardi Gras and AIDS/HIV organisation Acon. In Australia, it will have an initial circulation of 13,000.

LOTL publisher and managing director, Silke Bader claims that Bound “is a first in the world of publishing”, as a lesbian magazine that mixes content from contributors around the world. It will feature celebrity interviews, travel editorial and fashion spreads.


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