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Lesbian and Gay business event organisers, GNetwork and Out Now Consulting are to join forces to carry out Argentina's first ever study into LGBT consumers.

The findings of their online survey will be reported in the third quarter of 2010 by way of a syndicated report. It is envisaged that the information collected will lead to improved services including better work, social and lifestyle outcomes for Argentina's LGBT community.

According to reports, Out Now's CEO Ian Johnson said “With this new research we will begin to be able to understand the many lifestyle, social and economic factors affecting the daily lives of this significant group of people in Latin America".